Department · 5–7 weeks
Brand and identity
Positioning, naming, logo and visual system; rules so the brand speaks with one voice everywhere.
We start an identity at the desk, then take it to the backdrop: logo, colour and type are tested next to real products and people.
Set plan
- Listening
Interviews and competitor map.
- Strategy
Position, promise and tone on one page.
- Directions
Three directions, tested on the backdrop.
- System
Logo, colour, type, grid and photo rules.
- Delivery
Brand book, templates and a first shoot day.
Work on this backdrop
The backdrop is ready
Come to the set
Tell us your brand, goal and date; we reply within two working days with an approach and a written quote. Coffee is on us.
