Deniz Yılmaz
Creative director, co-founder
Owns identity and packaging. Never decides on a colour before seeing it on paper.
LinkedIn
Backdrop rack
Istanbul · creative agency and shoot studio
We put your brand in front of the right backdrop.
Strategy, identity, campaigns and content; all in our own daylight studio. Touch the rolls on the rack and pick the backdrop.
Work in front of the backdrop
Each job in its own colour. The backdrop on the cover is the paper the campaign was really shot on.
Ritim · Product and campaign shootsRitim: the flying sneaker
Demlik Kahve · Brand and identityDemlik Coffee: the violet cup
Kuzey · Product and campaign shootsKuzey: the lilac podium
Volt Otomotiv · Campaigns and advertisingVolt: a car in the studio
Akış Finans · Campaigns and advertisingAkış Finance: colour on the street
Mira Telekom · Content and socialMira: two studio days a monthToday’s call sheet
A project is planned like a shoot day: which department, who is called to set, how long, what is delivered.
Call sheet · AjansSet: Kâğıthane studioCall time 09:00
Brand and identityPositioning, naming, logo and visual system; rules so the brand speaks with one voice everywhere.Called to setStrategy, Design, CopyDuration5–7 weeksDeliveryBrand strategy and tone of voice · Name and tagline (if needed) · Logo, colour and type systemCampaigns and advertisingFrom one idea to out-of-home, digital and video adaptations; with a media plan and weekly reports.Called to setStrategy, Creative, Shoot, MediaDuration3–6 weeksDeliveryCampaign idea and key message · Out-of-home and digital adaptations · Short video and vertical cutsContent and socialMonthly content calendars, two studio days a month, community management and reports.Called to setSocial, Shoot, CopyDurationMonthlyDeliveryMonthly content calendar · Two studio days a month (photo + vertical video) · Community managementProduct and campaign shootsProduct, e-commerce and campaign photography in our own studio; fourteen backdrops, flying products, vertical video.Called to setPhoto, Light, StylingDuration1–3 shoot daysDeliveryProduct and e-commerce photos · Campaign and model shoots · Vertical video and cinemagraphsPackagingBoxes chosen on the shelf: structure, pattern, materials and print control.Called to setDesign, ProductionDuration4–6 weeksDeliveryShelf and competitor analysis · Structure and materials · Pattern and range systemEvents and experiencesLaunches, pop-ups and brand experiences: idea, installation, content all day.Called to setCreative, Production, ShootDuration3–5 weeksDeliveryConcept and installation design · Production and build · Photo and video all day
Studio
Agency and set under one roof
We turned an old print warehouse in Kâğıthane into a 600 m² daylight studio. Strategy and design desks on one side, four-metre paper backdrops and a shoot floor on the other.
Because idea, shoot and release happen in one building, we are fast.
- daylight studio
- 600 m²
- backdrop colours on the rack
- 14
- on set and at the desk
- 9 years
- jobs released
- 120+
Brands that stepped in front
- RitimSportswear
- Demlik KahveCoffee
- KuzeySkincare
- Volt OtomotivAutomotive
- Akış FinansFinance
- Mira TelekomTelecom
- Pati ŞekerlemeFood
- Dalga ModaFashion
On set and at the desk
Strategy, design, copy and shoot teams work in one studio; the same people run your project from start to finish.
Notes from the set
We saw the shoe in front of the backdrop on the day they pitched. The whole campaign was shot in a day.
The violet cup was on the table at the first meeting; six weeks later all three branches wore it.
Two studio days a month changed our social media. We never run out of content.
The backdrop is ready
Come to the set
Tell us your brand, goal and date; we reply within two working days with an approach and a written quote. Coffee is on us.
