Notes from the studio
Notes from the studio
On brands, campaigns, content and shoots; notes from our desk and our set.
How to choose a backdrop colour for product shots: three rules and a test
White is not always safe. Three rules for choosing a backdrop by product, shelf and brand.
How to test a campaign idea before it goes live
Mock posters, the one-sentence test and the five-second rule.
A studio day for social media: 40 pieces in a day
Two batch shoot days a month instead of daily scrambling.