How to test a campaign idea before it goes live

Mock posters, the one-sentence test and the five-second rule.

We run three tests before release.

One sentence

If we cannot say it in one sentence, neither can the audience.

Print it in A3 and hang it among other brands.

Watch the first five seconds of the vertical video on mute.

Author

Ozan Er

Creative · Ajans

From the Ajans team.

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